Coloplast has a high focus on innovating products that solve real issues for our users. We’re committed to investing in innovation because innovative products benefit users and healthcare systems alike
During the innovation process, we gain important knowledge from end-user collaboration. Qualified input to user needs ensures products, that meet user needs and provides high customer satisfaction. For instance, our SenSura Mio ostomy bag has a proven leakage reduction and reduces incidents of ballooning with up to 61%. We also get feedback on prototypes - e.g. how users with low hand dexterity can handle certain products. The close collaboration with end-users makes us consider ourselves a leading company in customer-oriented and customer-driven development.
Innovating products with reduced environmental impact
For all product developments, we conduct environmental impact assessments through life cycle analysis and a special focus on GHG emissions from the products life cycle. Also, Eco-design and circular economy principles are used in the innovation process. These give inputs on how to reduce the environmental impact of the product, e.g. by designing with reduced material use or materials with low environmental impact.
Biatain® Fiber wins a Red Dot award
For a second time, our Biatain Fiber with HexaLock Technology has won the Red Dot award: Innovative Products 2020. The Red Dot is a global award for high quality design, and the international jury grants this seal of approval to products that feature an innovative and outstanding design.